Your space. Your choice. Made here.
About Urban Choices
Platform Structure & Information
Verified Manufacturers
Your Associate Membership gives you direct access to SAFI-accredited local manufacturers and their catalogue of products. These are vetted suppliers, offering you reliable products for corporate, residential, hospitality, and public sector projects.
Sell Smarter
Urban Choices gives you access to the full listing of curated products, complete with specifications, material info, finishes, care, warranty terms, and SAFI Product IDs. You represent these products directly to your clients — with full product transparency and backed by local craftsmanship.
Seamless Ordering and Admin Support
With access to our integrated e-commerce and CRM platform, you can place orders directly with manufacturers, track delivery progress, and manage client accounts in one place. Urban Choices simplifies the admin so you can focus on what you do best — selling.
Marketing Support & Brand Resources
Each product listed includes downloadable sales assets and brand guidelines. Promote confidently using official materials, whether online or in proposals, knowing your materials are aligned with the manufacturer's identity and expectations.
Your Role in the Value Chain
As a SAFI-accredited Associate Member, you are the face of local manufacturing to the client — whether in public procurement, corporate purchasing, or private contracting. You manage the sale, oversee the order, and ensure a quality experience for the end user. You’re not just selling furniture — you’re representing South African excellence.
Sales, Not Middlemen
SAFI accredits you as a trusted sales partner, but all commercial terms, including pricing and delivery, are established directly between you and each manufacturer. You build your own relationships, while operating with the credibility of an industry-recognised framework.
Join the Network. Build Your Brand. Sell South African.
Becoming an Associate Member of SAFI positions you at the centre of the local furniture value chain. You gain:
- Exclusive access to verified local manufacturers.
- A curated, protected product catalogue.
- A fully integrated CRM and e-commerce system.
- Customisable marketing and brand assets.
- Connection to broader SAFI platforms: tenders, export, training, and more.