Your space. Your choice. Made here.
About Urban Choices
Platform Structure & Information
Introduction: The SAFI Product Catalogue is a dedicated platform designed to highlight South African manufactured furniture. This guide outlines the essential product data required for accurate and professional representation, ensuring consistency with industry standards. By providing clear and comprehensive information, manufacturers can enhance buyer confidence, strengthen brand credibility, and showcase the quality of locally produced furniture.
Product Information: Each manufacturer participating in the SAFI Product Catalogue must complete a business profile to provide buyers with a clear understanding of their company and capabilities.
Product Name
A descriptive and professional name (e.g., "Savannah Executive Desk").
Product Code/SKU
A unique supplier identifier for reference and inventory.
Product Description
A concise but informative overview.
Product Applications
The intended usage of the product (e.g., corporate offices, hospitality, educational institutions).
Lead Times
Standard production and delivery timelines.
Local Content Value
(Download Calculation Sheet)
Warranty Details
Full Product Warranty – Standard warranty coverage (e.g., 5 years). Component-Specific Warranties – If different parts have varying warranties, list them separately (e.g., "Steel Frame – 10 Years, Upholstery – 2 Years")
Export Capabilities
Indicate whether products are export-ready.
Specifications & Attributes: Each product listing should include technical specifications and packaging materials that help buyers make informed decisions.
Materials Used
Clearly list all components (e.g., Solid Oak, MDF, Steel).
Dimensions (Assembled)
Width, Depth, Height (in mm).
Weight
Fully assembled with / without packaging.
Assembly Requirements
Indicate whether self-assembly is required.
Customisation Options
Specify if the product is made-to-order or has configurable features.
Packaging Materials
Clearly list all the packaging materials.
Cleaning & Maintenance
Detail finishes and preferred methods of cleaning and maintenance.
Dimensions (Packed)
Width, Depth, Height (in mm). Number of Packs.
COM
Specify whether you accommodate COM (Customer Own Material).
Attributes & Variations: Product attributes define key characteristics, while variations allow for different options within an attribute.
Common Furniture Attributes & Variations:
Wood Finishes
Oak | Walnut | Mahogany | Ash | Maple
Metal Finishes
Matte Black | Brushed Chrome | Powder-Coated White
Upholstery Options
Leather | Fabric | Vinyl | Mesh
Reclining Mechanism (for chairs)
Static | Manual Recline | Synchro-Tilt
Images & Media: High-quality images enhance buyer engagement and ensure a professional presentation.
Primary Product Image
Clear, high-resolution, with a neutral background.
Additional Angles
Front, side, back, and close-up details. Limited to 20 Images.
Lifestyle Images
Optional but recommended (e.g., product in a furnished setting).
Close-Ups of Features
Showcasing craftsmanship and material details.
Technical Drawings / CAD Files
Optional but beneficial for professional buyers.
Image Guidelines:
- Minimum 600 pixels short side.
- Any aspect ratio
- PNG or JPG format
- No watermarks or manufacturer logos on product images
Specification Sheet (PDF/Word)
A detailed document including dimensions, materials, and warranty.
Assembly Instructions
If applicable, provide downloadable instructions, or an Assembly Video accessible through QR Code.
Brand Guidelines
Ensure authorised use of logos, trademarks, and product descriptions.
Manufacturers Retain Ownership
All product descriptions, images, and specifications remain the intellectual property of the manufacturer.
SAFI as Curator
The SAFI platform presents this data but does not claim ownership.
No Misrepresentation
Sales professionals and buyers may not alter, misrepresent, or use product data for replication.
Brand Protection
Products must be presented in accordance with manufacturer guidelines.